The National Capital Region (NCR) or Metro Manila, serves as the capital of the Philippines. IT is the country’s economic, financial, political, and commercial center as it accounts for over 30% of the Philippines’ GDP and roughly 40% of registered business nationwide. The sixteen cities and one municipality of NCR accommodate a residential population of nearly 12 million people. Hence, it is no wonder that 3 of the world’s biggest malls are located in the metropolis; ready to serve this huge and growing consumer market. Metro Manila is also full of palengkes – the Filipino style wet markets as well as tiangges or air conditioned markets offering goods from regional delicacies to computer parts and gadgets. NCR has an extensive system of highways connecting the various cities and municipalities. It has two different rapid transit systems in Metro Manila: the Manila Light Rail Transit System, or the LRT, and the Manila Metro Rail Transit System, or the MRT. Logistics for trade is also a notable feature of NCR, as it houses major shopping ports and busiest airports. NCR also takes pride in housing more than 50 hospitals and tens of healthcare facilities, spas and clinics to care for the region’s residents and visitors. However, what truly sets Metro Manila apart is its ability to sustain and showcase what is truly Filipino. It bares its small town soul with its distinct products and selicacies – from Nanay dolls and export-quality handicrafts to the famed balut, the savory patis and the Pancit Malabon. Metro Manila proves to be truly global, uniquely Filipino.